Financial Times: Financial advisers: flexible employers will retain female talent

Instead of assets under management, advisers should be judged on how well they help clients achieve goals, Ms Holmes says. She charges a flat upfront fee and monthly retainer for services at Belmore, which she started last year after spending eight years at a small firm.

“Women get jobs at these big companies and they start making calls from the beginning to get assets. Women are more relationship-based than that,” she says, insisting that the profession should be as well.

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