Financial Planning: Smartest Things We Heard at WAF San Francisco

Ask the right questions. Advisors should sharpen their focus on what they discuss with prospects and clients Kate Holmes, CEO of Las Vegas-based Belmore Financial and Employee Financial Advice and also a founding member of the XY Financial Network. “Are we asking the right questions?” she quizzed the crowd. For example, she mentioned a conversation with a client who asked Holmes whether she should buy a house. “Prudent, the best investment you can make,” the client’s father had advised -- but then the client began articulating other priorities like international travel and starting a business, which didn’t include the financial and lifestyle commitment of homeownership.