Ask the right questions. Advisors should sharpen their focus on what they discuss with prospects and clients Kate Holmes, CEO of Las Vegas-based Belmore Financial and Employee Financial Advice and also a founding member of the XY Financial Network. “Are we asking the right questions?” she quizzed the crowd. For example, she mentioned a conversation with a client who asked Holmes whether she should buy a house. “Prudent, the best investment you can make,” the client’s father had advised -- but then the client began articulating other priorities like international travel and starting a business, which didn’t include the financial and lifestyle commitment of homeownership.